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What’s the Buzz with Google Penguin 4.0?

Google has recently announced the changes in their algorithm through the introduction of Google Penguin 4.0. Google has placed Penguin in its core ranking algorithm. Any changes done on your website will be reflected or refreshed in real time so you will see the affected pages after it has been reindexed.

Penguin has become granular which means that if there is possible spam in your site then its rankings will be affected; it no longer depends on the whole website. what this means is that Penguin can influence specific pages, sections or wide areas of a website.

How will this affect SEO specialists and website owners?

If your website traffic is significantly lessened, then it can be an indication that your website has been penalized but there are definitely other indicators of penalty for a website. Here are some of these observations.

There are suggestions that if you look at keyword rankings, then it can indicate a penalty, aside from traffic drops.

Another indicator is a decrease in sales, conversions and click-through rate.

Some other sign that can indicate a penalty is if you get a warning in Google Search console, a drop in rankings, and a sudden decrease in conversions.

If your website has been greatly impacted by the algorithm, Google will not send you any message informing you of what’s happened to your site’s performance. But, you can use the Google Search Console to get detailed reports about your webpage’s visibility in Google.

You should check if your website has been penalized if the internal pages start to rank higher that your optimized pages. It is bad when wrong pages rank in search results. It Is bad because your optimized pages will not be seen by your targeted users so you can’t expect to convince people to visit your site with pages which are not optimized. If they end up in the wrong page rather than the optimized one they will not stay and leave it unsatisfied quickly.

You can check if you websites does not appear in the top position of Google SERP for your own brand terms, then your site must have been penalized.

If the above things have happened to your site then check if your domain is under penalty so you can develop a recovery plan.

The aim of the Google update is so that the user’s search experience is improved. SEO specialists and website owners need to change the way they work and eliminate the use of black hat SEO techniques.

Below are some benefits that Penguin 4.0 gives to SEO.

Now with the new update, it will be faster for SEO specialists to restore ranking and traffic issues.

Penguin 4.0 allows data to be refreshed in real time. Actions will be assessed in real time so if you remove links, then refreshing It will show that results of that action.

with Penguin 4.0 everything is a win-win situation. IF SEO specialists and website owners use white hat SEO techniques then they will be rewarded accordingly. For searchers, the SERP would be more useful.

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